Our client welcomes more than 140,000 readers. Ultimately the goal is to serve every user with relevant articles based on the content they are viewing or on some factors such as geographic location, device type, time of the day and much more. This system analyses the website text for keywords and returns content based on those keywords. For example, if a visitor is reading an article about Artificial Intelligence, they can be targeted for related services like Cognitive Technologies, Augmented Reality, Machine Learning, etc. Thus, the client wanted intelligent automation to track the user behavior and present them with the most related content based on their priorities.